Press release: Cheltenham Ice Rink
We are delighted to announce that S3K Group has been chosen to assist in the planning, installation and delivery of the new look, environmentally friendly powered, ice rink in Cheltenham this winter.
S3K Group will be working alongside Visit Cheltenham and Cheltenham Borough Council to deliver this exceptional experience for locals and tourists which will be open from Friday 17 November 2023 to Monday 1 January 2024.
Read the full press release below.
Spectacular ice rink returning to headline Cheltenham’s Christmas celebrations
Visitors and locals invited to get their skates on once again to create magical memories on the ice after plans for a new rink, powered by renewable HVO fuel and battery storage, were given the go-ahead by the council’s Planning Committee.
Running from Friday 17 November 2023 to Monday 1 January 2024 The Cheltenham Ice Rink will return to Imperial Gardens in the heart of Regency Cheltenham – reflecting the town’s historic Winter Gardens and indoor roller skating rink that once occupied a site here.
The modern-day version, delivered by leading ice rink operator S3K Group, will be undercover, offering a memorable festive experience in all weathers, for skaters of all ages and abilities. With capacity for over 100 skaters at a time, relaxed skating sessions for SEND visitors, and discounts for schools and group bookings, the fully wheelchair-accessible ice rink offers a fun activity for everyone.
Tickets will go on sale Monday 25 September at 9am. Book here (www.visitcheltenham.com/ice-skating)
The ice rink is organised by the Visit Cheltenham team at Cheltenham Borough Council to encourage people to visit the town centre, boosting the economy in the crucial Christmas trading period.
Councillors approved the application at a Planning Committee meeting on Thursday 21 September, noting that the ice rink will provide a tourism boost to the town, having attracted 43,000 skaters in 2021. Organisers will put in place new measures to reduce the environmental impact of the rink, including the use of HVO, a more sustainable fuel, and battery storage to reduce the noise of the generator.
An additional £3.3m was spent in Cheltenham as a result of the ice rink and associated market in 2021 with two-thirds of visitors saying they ate or drank in local venues and/or spent money in local shops.
Cllr Max Wilkinson, Cabinet member for Economic Development, Culture, Tourism and Wellbeing, said:
“The last time we had an ice rink in Cheltenham, more than 43,000 people enjoyed a festive skating experience. Thanks to the No Child Left Behind scheme, that included 2,550 tickets given to families in need of extra festive cheer in these difficult times. It’s with all that enjoyment in mind that I’m pleased this year’s event is on track. It’s also important to note that because Cheltenham sets higher environmental standards, dirty diesel generators have been ditched in favour of a mobile battery and Stage V generator running on renewable HVO to reduce the carbon footprint of the event.”
Helen Mole, Head of Place Marketing and Inward Investment, said:
“The team have worked hard to get to this point and we are really looking forward to bringing the ice rink back to Cheltenham this Christmas. It’s so important that we all support our town centre, and in-person events like this will boost the Cheltenham economy, in particular the retail and hospitality sectors. The ice rink is fully accessible for wheelchair users, and we will host dedicated SEND and pre-school sessions to make sure that everyone can take part in this brilliant winter activity.”
The ice rink will be in place between November and January as part of a bumper programme of festive activities organised by partners in the town, including the official Christmas launch on Thursday 16 November by Cheltenham BID, artisan markets, a Christmas light switch on by the Cheltenham Trust and The Brewery Quarter and the annual pantomimes at the Everyman Theatre and Cheltenham Playhouse.
Further information about Christmas in Cheltenham.
About Visit Cheltenham
Visit Cheltenham is the official Destination Management Organisation for Cheltenham. It is part of Cheltenham Borough Council and works in partnership with Cheltenham BID and other local organisations to promote Cheltenham as a place to live, work, visit, meet, and invest.
Known for its world-famous festivals, horse racing calendar, and first-class schools (not to mention the government’s intelligence centre, GCHQ), Cheltenham is also blessed with stunning Regency architecture, superb shopping and a cosmopolitan vibe. Nestled up against the stunning Cotswolds, it has been providing refreshment for the mind, body and soul for over two hundred years, ever since George III paid a visit to partake of the health-giving spa waters.
Today, Cheltenham still offers refreshment for mind, body and soul – thanks to its year-round events programme, enviable foodie scene and buzzing nightlife. It’s no wonder it’s known as The Festival Town.
Edward White, CEO of S3K Group, shared his thoughts on this accomplishment, stating..
"Our team has put in tremendous effort to achieve NPORS Instructor status, and we couldn't be prouder of their dedication and commitment. This milestone enables us to elevate the level of training we provide, ensuring that our crew is equipped with the skills and knowledge needed to deliver top-quality events."
To find out more about S3K's services as one of the UK's leading ice rink operators, contact us today, or explore our website by following the links below.