Why is event branding important?
One of the many keys to success for any business is their brand. That’s why event branding plays a crucial part in creating a successful event. So why is event branding important?
Businesses hosting events should create a strong and relatable brand to give their event the best chance of success. Here we discuss what event branding is, why event branding is important, and some tips to help you create a successful event brand.
What is event branding?
A brand gives a company their own unique feel that cannot be found in any other business and this can help them stand out from the rest! Branding is the process of creating messages, adverts and designs that help a brand become recognised and remain unique from any other business. According to The Branding Journal, “a product is what you sell, a brand is the perceived image of the product you sell.”
Event branding and experience
When it comes to event branding all these elements should come together to create a cohesive experience across the entire event. For example, for your event branding to be a success, you need to ensure your branding is consistent across your whole event including in the promotion, the presentation of the event itself and all of the post event elements.
The main goal of your event should be to make it memorable for your attendees and the one way to ensure this happens is to have bold, relevant and well delivered event branding.
Why is event branding important?
There are many reasons why event branding is important. It therefore needs to be considered and developed at the very earliest opportunity, and as part of your event planning process.
When ‘got right’ event branding creates a personality for your event that your attendees relate to and remember. A relatable brand that is visible throughout an event provides an opportunity to create longstanding connections with attendees. Event branding can also make it easier for sponsors to promote their products and services at an event. If you create a strong consistent brand identity, this helps to convey the essential components of your business more easily to attendees. Event branding is important because it helps creates positive customer experiences. This will contribute to improving your brand recognition, further increasing the value of your business to your attendees.
3 benefits of event branding
Event branding helps to ensure your event is one your attendees will find hard to forget.
Here are some reasons event branding is important.
1. Increased brand recognition and awareness: Event branding allows companies to increase their visibility and reach a wider audience, which can lead to increased brand recognition and awareness.
2. Building relationships and connections: Event branding can help companies build relationships and connections with their target audience, which can lead to increased customer loyalty and repeat business.
3. Generating leads and driving sales: Event branding can also be used to generate leads and drive sales by promoting products or services at an event and encouraging attendees to make a purchase or sign up for more information
This great article by Forbes outlines why branding is crucial in creating customer loyalty, amongst many other things!
How to create a successful event brand
One of the most important aspects to consider when thinking about event branding is your website. This is most likely going to be the first place your potential attendees will visit before purchasing a ticket to your event so this needs to make a great first impression. Not only does it need to look great, it also needs to be able to be discoverable on search engines. Get in touch with an expert in this field to help you create this as this will make all the difference.
Email and socials
Don't forget to think about your email branding when considering your event brand. From pre-event notifications to post-event review emails, your branding needs to remain consistent throughout. Try creating an email template that can be easily duplicated and edited to use for each of your emails to remain consistent and professional.
Consistency is just as important for your social media posts and pages. With social media being an extremely powerful tool when it comes to marketing events, ensuring each of your posts and pages are branded with consistency and creativity is essential to your event being a success.