What is the role of event management?
Running an event big or small can be very stressful at the best of times. Event management companies are there to help alleviate that stress and help to make the event a huge success. But what is the role of event management and what do they do to achieve this? Here, we discuss what event management is and why such companies are an important factor to consider using to help make your event concept a real life success.
What is event management?
Event management can be described as the oversight of all logistics leading up to and during an event. This could be for a conference, wedding, music concert, trade show, sporting event or any other kind of organised event. With many event management companies across the world, these companies are there to handle all the initial preparations, project management, running of the event and the post-event follow-up. This includes taking care of all major details including strategy, planning, procurement, marketing, hospitality and employing and managing all the staff needed for each area of the event.
The main aim of an event management company’s involvement is to work with the host (or client) to help identify the goals and USP’s for their event using experience in the sector to help drive these in the first place. An experienced and reliable event management company will be able to help the host, (who may have had the initial idea but not necessarily the know how to pull it together), achieve the best returns in both profits and customer loyalty and satisfaction.
What is the importance of event management?
Working with an event management company to help you execute a successful event is important in many ways. Organising an event is a very complicated process, therefore it is very important that you bring in an experienced team who know what they are doing to make sure every step of organising the event is executed correctly, in a timely manner, and safely. Using their expertise for organising and running a successful event can help to enhance your company’s reputation and will ensure those attending will engage further with your company both at the event itself and afterwards.
Not only this, but using event management companies to help organise your event rather than doing this yourself may increase the likelihood of customers having an excellent experience and so returning to a future event. After all, the professional delivery of the event on the day, is the main objective! If you work with an event management company you are much more likely to achieve this outcome. Event management companies use tried and tested event planning formats to help make your event a success, meaning you are able to save yourself time and money knowing your event is in the best hands. Experienced event management companies bring a wealth of experience, supply chain and ideas to every event and every event is very different.
What is the difference between event management and event planning?
Many get confused when it comes down to event management and event planning. Although the two have many very similar functions, there are some key differences. The main difference being that event managers create the vision, creative ideas and preliminary plans for the event, whereas event planners physically execute all the details before, during and after the event and plan it from concept into reality.
At S3K, we have over two decades of experience in delivering a diverse range of events. From creating creative concepts, to the actual event planning and operational execution, we help our clients with every aspect of their event to help make it a success. If you are looking for an event management team to assist with your next event, get in touch today.